Posts Tagged ‘Great Blog Content’
B2B Marketing with Social Media
It's interesting to see the various statistics from all sorts of research firms on the use of social media/future spending on social media marketing in the B2B space. No matter what the true state of social media adoption in B2B actually is, there's some great opportunity to connect with customers and prospects via these channels, specifically because of the knowledge-deep, relationship-based nature of B2B.
Below is a link to a great outline for B2B marketers to get started blogging and using social media, and I think it's worth reiterating the importance of auditing and assessing your social media and blogging strategies — as suggested in the article, don't just dive in, figure out if you truly have the time and resources to dedicate to these efforts. Find and employ those tools and processes that streamline outreach and engagement, but don't cut corners just to get in the game.
http://www.toprankblog.com/2010/06/b2b-marketing-social-media-blogs/
Blogging helps you gain credibility
When creating a business online it is extremely important to build and market your online brand. In fact, if you have a business, it is a necessity in this day and time to be online with that business, no matter what your business is, because that is where people are going to find information. And the first step in marketing your business online is creating your online brand. This is what starts you off on the right foot in gaining credibility.
One of the best ways to create and to monitor your online brand is by creating a business blog. What it does is it helps you establish your credibility by demonstrating your expertise, and it helps boost your visibility in your niche, which helps you become known. And the more visible you are, the more credibility you actually have, because when people see you everywhere, they think: oh, this person knows what they’re doing; they’re an expert in what they’re doing, so I believe them.
Now of course, it does boil down to what you’re putting out there too. You have to make sure that what you are putting on your blog is excellent content, that it reflects what you do for a living, and you are providing ways for people to contact you and get more information.
Keep in mind that a blog is a place to share and to go deep into what you do so people get a better sense of who you are. And by doing that you’re constantly demonstrating your expertise, you are establishing yourself as a thought leader in your field. This helps build trust with that community of readers who then very often become fans of what you do. A fan is much easier to convert to a client or a buyer, so you want to make sure you’re controlling the conversation about you, and the best way to do that is on a blog, because it’s your content put out on your schedule about your expertise, and all of that is going to build this body of content that gives you massive visibility and credibility.
It is a process and yes it can take some time to complete and begin seeing results, but once you do you will continue to reap the benefits in your business for years to come. One of the pros of the Internet being a "forever" forum where information is permanent once put out there is that you can benefit from your information being available for all time. This will help to strengthen you brand and build your business in the long term.
