Archive for the ‘Social Media’ Category

It's interesting to see the various statistics from all sorts of research firms on the use of social media/future spending on social media marketing in the B2B space. No matter what the true state of social media adoption in B2B actually is, there's some great opportunity to connect with customers and prospects via these channels, specifically because of the knowledge-deep, relationship-based nature of B2B.

Below is a link to a great outline for B2B marketers to get started blogging and using social media, and I think it's worth reiterating the importance of auditing and assessing your social media and blogging strategies — as suggested in the article, don't just dive in, figure out if you truly have the time and resources to dedicate to these efforts. Find and employ those tools and processes that streamline outreach and engagement, but don't cut corners just to get in the game.

http://www.toprankblog.com/2010/06/b2b-marketing-social-media-blogs/

If your company isn't already using social networking you should.  If you are using it, you are probably finding it a burden to keep your fans or followers updated on a consistent basis so you are always at the top of their mind.  A recent article on Yahoo indicated that one of the growing jobs is for people who are hired to manage an organizations social networking marketing plan.

If you company doesn't have the budget to hire a full-time person, then contact Jump to the Web and we will help you with your social networking plan so it is more manageable for your marketing department.

Interesting Article Posted on CNet News on 12/17/09, written by Josh Lowensohn.  http://news.cnet.com/8301-27076_3-10416817-248.html

Until now, Apple has held an odd place in the gaming industry. Many of the hottest games for the PC have never sold as well on the Mac, due not only to a smaller market share, but also Apple offering only a handful of hardware configurations that can run the latest, graphics card-melting titles.

But on the iPhone and iPod Touch things have been different.

Apple now markets the iPod Touch as a gaming device. Both it and the iPhone 3GS contain updated hardware that can run 3D (and 2D) games quite well. On top of that platform, developers have built thousands of games that cost a fraction of the price of titles found on handhelds from gaming heavyweights like Sony and Nintendo; most can be had for just a dollar, compared to the $20 to $40 that portable titles on physical media fetch.

Something that has been more interesting to watch though than the steady release of cheap games, is the rise of free, third-party social networks that come built into these titles. These provide developers with a simple way to incorporate social feature into their games, while letting players use the same profile from title to title.

Read the rest of the Article….