Archive for the ‘Social Media’ Category

We are proud to announce a new service being offered by Jump to the Web called Social Media Auditing.  Social media is about enabling conversation between your company and your clients.  If you are new to social media or are currently using social media it would a good idea to conduct an audit on your social media strategy and practices.

When you audit your social presence, you will be able to make better business decisions when it comes to social media. You will be able to gather enough data from your own campaigns to help you improve your online marketing.

Some things to consider while you are thinking of calling Jump to the Web:

1. Are my profiles branded?
2. Are my profiles integrated?
3. What feedback am I getting from my customers?
4. Do you have alerts setup to notify you of brand mentions?

It's interesting to see the various statistics from all sorts of research firms on the use of social media/future spending on social media marketing in the B2B space. No matter what the true state of social media adoption in B2B actually is, there's some great opportunity to connect with customers and prospects via these channels, specifically because of the knowledge-deep, relationship-based nature of B2B.

Below is a link to a great outline for B2B marketers to get started blogging and using social media, and I think it's worth reiterating the importance of auditing and assessing your social media and blogging strategies — as suggested in the article, don't just dive in, figure out if you truly have the time and resources to dedicate to these efforts. Find and employ those tools and processes that streamline outreach and engagement, but don't cut corners just to get in the game.

http://www.toprankblog.com/2010/06/b2b-marketing-social-media-blogs/

If your company isn't already using social networking you should.  If you are using it, you are probably finding it a burden to keep your fans or followers updated on a consistent basis so you are always at the top of their mind.  A recent article on Yahoo indicated that one of the growing jobs is for people who are hired to manage an organizations social networking marketing plan.

If you company doesn't have the budget to hire a full-time person, then contact Jump to the Web and we will help you with your social networking plan so it is more manageable for your marketing department.