Archive for the ‘Marketing’ Category

It's interesting to see the various statistics from all sorts of research firms on the use of social media/future spending on social media marketing in the B2B space. No matter what the true state of social media adoption in B2B actually is, there's some great opportunity to connect with customers and prospects via these channels, specifically because of the knowledge-deep, relationship-based nature of B2B.

Below is a link to a great outline for B2B marketers to get started blogging and using social media, and I think it's worth reiterating the importance of auditing and assessing your social media and blogging strategies — as suggested in the article, don't just dive in, figure out if you truly have the time and resources to dedicate to these efforts. Find and employ those tools and processes that streamline outreach and engagement, but don't cut corners just to get in the game.

http://www.toprankblog.com/2010/06/b2b-marketing-social-media-blogs/

If your company isn't already using social networking you should.  If you are using it, you are probably finding it a burden to keep your fans or followers updated on a consistent basis so you are always at the top of their mind.  A recent article on Yahoo indicated that one of the growing jobs is for people who are hired to manage an organizations social networking marketing plan.

If you company doesn't have the budget to hire a full-time person, then contact Jump to the Web and we will help you with your social networking plan so it is more manageable for your marketing department.

So, hopefully by now you have your vanity URL setup and your blog is being displayed on your facebook page.

Now it's time to setup your own custom landing page.  If you haven't heard of a landing page before, it is the page on a website that you arrive on, or land on.

When someone browses to your Facebook fan page for the first time, the landing page is the page that is displayed to them.  Facebook allows you to configure landing pages for new visitors or non-fans, so that they land on that custom page instead of your wall.  The goal of the landing page is to convert new visitors into fans by providing them with information that makes them want to become a fan.