I was speaking with a small business owner yesterday who told me that improving his search engine optimization to get a top search engine ranking was not important because he bought Google Adwords (when he could afford them — not presently, btw). I agreed with him that Google Adwords were an efficient new advertising market and I encourage small business owners to experiment with them as we are. Unfortunately, I have a few issues with small businesses over-relying on Google Adwords:

• They are expensive and getting more expensive as that market gets more "efficient."
• They are an on-going cost.
• Managing your keyword buying strategy can be up to a full-time job.
• According to this fascinating research, having a top position on an Adword is equivalent to having an 9th or 10th place on the organic search terms and that the top organic position pulls in 250% more traffic than the top paid position.

Call Jump to the Web and we can help you JUMP to the top……