Archive for November, 2008

We are excited to announce the new site design for Jump to the Web and we hope you will find some very informative information on our site to help your company succeed in the online world and find ways that Jump to the Web can help you in that endeavor.

Here is a list of the services we can provide:

• Web design
• Graphic Design
• Rich media
• WordPress Blogs
• Content management
• Message boards
• Chat
• Email/RSS integration
• Ecommerce
• Photo galleries
• Product Demos (Flash, Video)

• User registration / permissions
• Product catalogs
• Content cross-promotion
• Banner rotators
• Polls & surveys
• 3rd party application integration
• Job listings & resume submission
• Hosting
• Domain Names
• Search Engine Optimization
   

If yours is like most small businesses and startups, you are in a relatively narrow niche. In that case, I would strongly encourage you to pursue an organic keyword optimization strategy to get a top search engine ranking — doing it well can produce many new, qualified prospects already shopping in your niche. Here are the steps you should be thinking about:

• Start tracking the keywords you think you want to start optimizing around. Ask yourself, what is the one phrase that someone might search on that nails our "value proposition" or the problem we uniquely solve.
• Start tracking your company’s search engine ranking (which page — front?) on Google, MSN, and Yahoo. Google has a little over 50% of the search market, so it is still worth watching the other two engines.
• Start tracking the traffic these keywords are sending to your site and how that changes over time.
• Ensure your keywords are reflected in your sites’ meta data. (use www.WebsiteGrader.com if you’re not sure)
• Use the keywords in important places on your site (i.e. page titles, bolded words on pages)
• Use the keywords in the titles of your blog articles.
• Create a special web landing page for people coming from Google who searched on your keyword that speaks to exactly what that visitor wants, rather than give the visitor your generic message — this will dramatically increase the likelihood of "conversion."

I was speaking with a small business owner yesterday who told me that improving his search engine optimization to get a top search engine ranking was not important because he bought Google Adwords (when he could afford them — not presently, btw). I agreed with him that Google Adwords were an efficient new advertising market and I encourage small business owners to experiment with them as we are. Unfortunately, I have a few issues with small businesses over-relying on Google Adwords:

• They are expensive and getting more expensive as that market gets more "efficient."
• They are an on-going cost.
• Managing your keyword buying strategy can be up to a full-time job.
• According to this fascinating research, having a top position on an Adword is equivalent to having an 9th or 10th place on the organic search terms and that the top organic position pulls in 250% more traffic than the top paid position.

Call Jump to the Web and we can help you JUMP to the top……

Here is a great tool that you can use to find out where you stand in the Search Engine Ranking:

http://website.grader.com/

Website Grader is a free seo tool that measures the marketing effectiveness of a website. It provides a score that incorporates things like website traffic, SEO, social popularity and other technical factors. It also provides some basic advice on how the website can be improved from a marketing perspective.

When you get your score, call Jump to the Web to find out how we can help you improve your scores.

If a company has to effectively create an online presence for itself, whether it will be able to succeed will solely depend on the efficiency with which it has made use of search engine optimization. You should understand that to enhance the ranking of a website on premier search engines, it is essential that the website be search engine optimized. It improves website traffic both quality and volume wise. SEO services are among the most cost effective forms of web marketing which can help you attract quality traffic to your site.

In short, SEO services help you enhance the visibility of your website on different popular websites. Under SEO services, the client company gets unique and high quality web content that will help it sell its products or services. Content writing services are called copy writing. It is considered to be the most effective way of promoting the website by offering relevant content. What else does Jump to the Web do as part of our SEO services. Jump to the web helps you create blogs to promote your site. It should be understood that blog marketing enhances traffic, website sale and makes available friendly content for your website.

An SEO helps you put up your blog, update it and also offer some very valuable consultation. Blogs are very exciting way of promoting a website. Under SEO services, link buildings or link exchanges are considered to be a very useful and indispensable services that bring improvements in the website ranking in different search engines by making sure that high quality and useful links are offered that are relevant to your site.